Beautifully designed, inside and out.

Kelly Hughes, Founder and Designer of HÜES

Having an androgynous eye for jewelry, Miami-born and based designer Kelly Hughes has turned her taste and talents into her particular take on accessories. HÜES founded in 2009, which is not only the creators last name (Hughes) but by definition has transformed into a very specific meaning for the brand “is the attribute of colors that permits them to be classified as red, yellow, green, blue, or an intermediate between any contiguous pair of these colors.”. It embodies color section, materials and metals that come together and present a story. It’s essentially the everything in between. Hughes wanted the brand to be for everyone, where you can have a HÜES bracelet that you identify with without boundaries. Today the brand has evolved into a multi-category collection of accessories that are defined as unisex and delivered in style that uniquely suits both genders independently.

HÜES is comprised of bracelets, necklaces, rings, and earrings. Sourcing the finest quality materials, the collection is a medley of sterling silver, 14k gold, matte black, gunmetal and brass. Available in high-end select boutique locations with an affluent consumer following and a trend-telling storyboard every season. HÜES designs have been worn by JBalvin, Ricky Martin, Chayenne, Alicia Keys, Maxwell, Zion y Lennox, Young Thug, Future and many more.

Collectors have come to admire the annual releases of new collections and look forward to seasonal special releases. All the while, knowing that any piece showcased is available in customized color palettes in multiple varieties. MADE IN THE USA


Kelly attributes her sense of creativity and determined spirit to the modeling industry with being a model for over 20 years, which gave her the ability to birth and build her brand. She has broken boundaries in the fashion industry as the first model in Sports Illustrated history to show a c-section scar. She is also an advocate for inclusivity and loving and embracing your scars. In 2018, her resume expanded from model and jewelry designer to the most rewarding job yet –Mom. Her son inspired her to expand the HÜES brand so in 2019 she brought on highly skilled jewelers in order to grow the collections and offer the “Made for You” category where you can design your own pieces. Hughes continues to make all of the link bracelets herself as it’s a special technique to make it just right and our signature style. She continues to handle the day-to-day operations, oversee production, assembly and ensures each product made represents our exquisite style and quality.

“HÜES doesn’t define genres, it invites them both,” says Kelly Hughes. “My own last name has transformed into a very specific meaning for the brand-it embodies color selection, materials and metals that come together and present a story-today, it’s the hue of anything we see that attracts our purchase. Its endogenous to the eye, but speaks to a man’s taste while embracing a women’s desires.”

Learn more