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inside and out.
Kelly Hughes, Founder and Designer of HÜES
Having an androgynous eye for jewelry, Miami-born and based designer Kelly Hughes has turned her taste and talents into her particular take on accessories. HÜES, which is not only the creators last name (Hughes) but it’s definition “is the attribute of colors that permits them to be classified as red, yellow, green, blue, or an intermediate between any contiguous pair of these colors.” It’s essentially the everything in between. Kelly Hughes wanted the brand to be for everyone, where you can have a HÜES bracelet in the option you choose that you identify with, without boundaries or borders. Which is the original inspiration...it’s a line of Global Hue.
Kelly attributes her sense of creativity and determined spirit to the modeling industry with being a model for over 15 years, which gave her the ability to birth and build her brand. Today the brand has evolved into a multi-category collection of accessories that are defined as unisex but delivered in style that uniquely suits both genders independently.
“HÜES doesn’t define genres, it invites them both,” says Kelly Hughes. “My own last name has transformed into a very specific meaning for the brand-it embodies color selection, materials and metals that come together and present a story-today, it’s the hue of anything we see that attracts our purchase. It’s endogenous to the eye, but speaks to a man’s taste while embracing a woman's desires.”
HÜES is comprised of bracelets, necklaces, rings, and earrings. The collection is a medley of sterling silver, 14k gold, matte black, gunmetal and brass. Available in high-end select boutique locations in Miami, New York, and Los Angeles with an affluent consumer following and a trend-telling storyboard every season. HÜES designs have been worn by JBalvin, Ricky Martin, Chayenne, Zion y Lennox, Alicia Keys, Maxwell, Young Thug, and many more.
Collectors have come to admire the annual releases of new collections and look forward to seasonal special releases. All the while, knowing that any piece showcased is available in customized color palettes in multiple varieties.
HÜES plans to expand its selective boutique footprint to more locations around the US and will also be partnering with exclusive global retail shops in 2019.
MADE IN THE USA.